Professional Certificate in Digital Entrepreneur
(Short Courses)
Type of Training
Online / Coaching / Visual
Skills Focus Area
Entrepreneurship & Digital Marketing
Duration
5 Days / 20 Hours
Methodology
Lecture & Case Study
Location
Via Zoom Platform / Offline
Participants / session
25 - 50 per session
Course Objectives
This course will create the awareness of the concept of digital marketing and help in developing and applying in depth knowledge of each concept of digital marketing and ways to engage with your ideal customers on social media so that they get to know and trust you and are more likely to buy from you. It will also enable to review key goals, and choose low-cost tactics that will allow to achieve those goals
Learning Outcome
This course will allow participants to identify your current marketing goals and define your marketing budget, so that you have a clear path forward and plan useful content to attract leads who will value your products and services and to whom you can market your offers. Additionally finding ways to establish and develop relationships so that you have access to engage potential customers and industry partners.
Module Listings
Chapter 1:
Introduction to Digital Marketing Tools & Strategies
Chapter 2:
Social Media Marketing
Chapter 3:
Content Marketing & Video Marketing
Chapter 4:
Copywriting to sell your product & services
Chapter 5:
Web Development & Search Engine Optimization (SEO)